IDeaS achieved record sales in the DACH region and accelerated its expansion

IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced that it has more than doubled its revenue in Germany compared to 2023.

This growth of IDeaS, supported by strategic partnerships, innovative technologies and the latest hires in the region, underlines the company’s strong commitment to the rapidly growing hospitality market of the DACH region.

In 2024, the German hospitality industry experienced a remarkable upswing, with hotel revenue forecast to be around $18.48 billion – an increase of 2.4% compared to the previous year¹. This recovery, driven primarily by increased demand for travel both domestically and internationally, has prompted hoteliers to implement revenue management solutions to both maximize occupancy and optimize profitability.

IDeaS has been able to drive its growth significantly through a strong network and partnerships with leading technology providers in the region. The company plans to further expand these collaborations to support hoteliers even more comprehensively and enable smooth integration into existing hotel technologies.

The impressive record year, in which sales increased by 108%, is also the result of important customer acquisitions, numerous regional new hires and the introduction of innovative revenue management tools that are specifically tailored to the German market.

Michael McCartan, Area Vice President, EMEA, IDeaS, explained: “Last year, we launched a localization plan to strengthen our regional competencies and strengthen our commitment to the DACH region.” Despite our origins as a US company, we have invested significantly in expanding our team, deepening the local expertise and additional support for our customers in Germany.”

“Our impressive growth in the region reflects our strong commitment to this market and the added value that IDeaS brings to the hospitality industry.” This year we have expanded our sales team and tailored our solutions specifically to the local market. Our continued investment in the region demonstrates our confidence in the market’s enormous potential and we look forward to the opportunities ahead.”

As part of its ongoing expansion, IDeaS recently appointed Jan Kolbe as Senior Sales Executive to further strengthen the company’s market presence in Germany. Kolbe will greatly enrich the local team, which consists of professionals in operations, sales, solution development, project management and training. With extensive experience in the hotel industry, including a successful career at Expedia, he brings valuable expertise to his new role.

The IDeaS G3 Revenue Management System helps hoteliers optimize their pricing strategies using accurate, real-time data and market analysis. Through automated action recommendations and customizable dashboards, G3 enables quick, informed decisions that increase revenue and also improve operational efficiency.

IDeaS recently Raise presented – an innovative, mobile revenue management solution that was developed specifically for small, independent hotels in Germany. With Raise Hoteliers can implement a dynamic pricing strategy without the need for PMS integration. This allows you to easily make competitive and strategic pricing decisions. The solution makes it easier for small hotels to eliminate manual price tracking processes and enables a greater focus on guest experience and profitability. Raise is available as a user-friendly app on Apple, Android and desktop platforms, providing hoteliers quick and easy access.

To learn more about IDeaS, G3 RMS and Elevate revenue management solutions, please visit www.ideas.com.

About IDeaS

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. By combining industry expertise and innovative data analytics technology, IDeaS develops advanced yet simple ways to empower revenue leaders with accurate, automated, and reliable action recommendations. IDeaS has 35 years of hospitality experience, including the hotel, events and parking industries, delivering revenue science to more than 30,000 facilities in 164 countries around the world. You can also benefit from higher profitability – more information at IDeaS.com.

Media contact:
Victoria Ward
Residence worldwide
[email protected]
+44 7875 155020

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Image source: IDEAS

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